Search and Survey Spain
Overview
Search and Survey Spain is a leading independent property buying consultancy based in Spain, with over 20 years of experience helping international buyers — primarily from the UK, US, and Europe — navigate the complex process of purchasing property across Barcelona, Costa Blanca, Valencia, Alicante, Marbella, and Madrid.
Unlike traditional real estate agents who represent sellers, Search and Survey Spain works exclusively on behalf of the buyer — offering impartial guidance, legal due diligence, home inspection, mortgage support, and full end-to-end purchase management. With a team of 10+ property advisors and 1,500+ happy clients, they are one of the most trusted buyer-side consultancies in the Spanish property market.
Mistry Marketing was brought on board to strengthen their digital presence, expand visibility across paid channels, and drive a consistent pipeline of high-intent international property buyers through strategic performance marketing.
The Challenge
Search and Survey Spain had a strong reputation and a loyal client base built largely on referrals and organic word-of-mouth. But they were leaving serious growth on the table — their digital marketing was underperforming in a market that was rapidly shifting online, especially post-Brexit, as thousands of British and European buyers turned to search engines to find trusted property advisors in Spain.
The core challenges they faced were:
Visibility: Despite being one of Spain’s most experienced buyer consultancies, they weren’t ranking or converting for high-intent search queries like “buy property in Spain,” “property advisor Costa Blanca,” or “independent property survey Spain.”
Lead Quality: The website was attracting general traffic, but the visitors weren’t converting into qualified consultations. The contact flow lacked urgency, trust signals, and a clear value proposition tailored to international buyers unfamiliar with the Spanish property system.
Channel Diversification: Their paid media presence was limited. With competitors aggressively running Google and Facebook campaigns targeting expat and international buyer audiences, Search and Survey Spain needed a more structured, multi-channel advertising approach to stay top of mind throughout the buyer’s research journey — which often spans months.
Geographic Targeting Complexity: Their client base spans the UK, US, mainland Europe, and beyond — requiring nuanced audience targeting by geography, intent stage, and property interest area (Barcelona vs. Costa Blanca vs. Marbella, for example).
What We Did
Mistry Marketing built a focused multi-channel digital strategy to connect Search and Survey Spain with high-intent international property buyers — at the right moment, on the right platform.
PPC — Bing Ads & Google Ads We launched targeted PPC campaigns on both Google and Bing, capturing buyers actively searching for property advisors, legal surveys, and purchase guides across key Spanish regions like Costa Blanca, Barcelona, and Marbella. Bing proved especially cost-efficient for their UK-heavy audience, delivering strong leads at a lower CPL.
Social Media — Facebook & Instagram Ads We ran full-funnel Meta campaigns targeting UK, US, and European audiences with interest in Spanish property and expat living. Cold audiences got lifestyle-led awareness creatives; warm audiences got retargeted with trust signals and direct consultation CTAs — moving buyers from scroll to inquiry.
The Results
The paid media push delivered a consistent pipeline of qualified international leads — turning scattered ad spend into a structured acquisition engine.
✅ Lower cost-per-lead on Bing Ads compared to industry benchmarks — capturing high-intent UK buyers at strong efficiency.
✅ Expanded international reach across the UK, US, Germany, Ireland, and the Netherlands through Meta’s geo-targeted campaigns.
✅ Retargeting sequences on Meta moved warm audiences from passive interest to active consultation bookings.
✅ Region-specific ad sets for Barcelona, Costa Blanca, Alicante, and Marbella allowed smart budget allocation based on real demand signals.
Search and Survey Spain went from relying almost entirely on referrals to running a scalable, always-on paid media system — consistently filling their pipeline with buyers ready to make their move in Spain. 🇪🇸
