Our quality services
Why Smart Advertisers Are Doubling Down on Microsoft Advertising (Bing Ads)
Microsoft Search Ads
Reach high-intent buyers on Bing, Yahoo, and DuckDuckGo — all from one campaign. We build and manage Search Ads that target your exact audience at the moment they’re actively looking for what you offer. Lower competition, higher CTR, better ROI.
Microsoft Audience Ads
Go beyond search. Audience Ads on Microsoft’s native network let you reach your ideal customers on MSN, Outlook, and premium publisher sites — using LinkedIn profile data for B2B targeting that no other platform offers.
Shopping Campaigns (Product Ads)
Got an ecommerce store? We set up Microsoft Shopping campaigns that display your product images, prices, and store name directly in Bing search results — driving qualified, purchase-ready traffic straight to your product pages.
Campaign Audit & Migration from Google Ads
Already running Google Ads? We’ll import, audit, and optimize your campaigns for Microsoft Advertising — so you’re not rebuilding from scratch. Most clients see a 20–40% lower CPC on Bing for the same keywords.
who we are
The Underdog Channel That's Quietly Crushing It for Our Clients
Most businesses are 100% focused on Google Ads — which means Microsoft Advertising (formerly Bing Ads) is one of the most underutilized, high-ROI advertising channels available right now. With over 900 million monthly searches on Microsoft’s network, your audience is there. Your competitors just haven’t shown up yet.
At Mistry Marketing, we’ve been running Microsoft Advertising campaigns for over a decade. We know the platform’s nuances — from bid modifiers and audience layering to Shopping feed optimization and LinkedIn audience targeting — and we use all of it to your advantage.
Bing Ads consistently delivers a lower cost-per-click compared to Google Ads — often 20 to 40% less for identical keywords. That means more traffic, more leads, and more sales from the same budget. It’s not a replacement for Google. It’s a multiplier.
Our team handles everything — campaign setup, keyword research, ad copywriting, audience targeting, bid strategy, conversion tracking, and monthly performance reporting. You stay focused on your business. We stay focused on your growth.
Whether you’re a local Ahmedabad business, an ecommerce brand, or a B2B company targeting decision-makers, we build Microsoft Advertising campaigns that are tailored, tested, and continuously optimized to hit your specific goals.
Our Clients
20+ Businesses Trust Mistry Marketing to Manage Their Microsoft Ad Spend
Contact Us
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Fill in the form and one of our team members will reach out within 24 hours with a free initial consultation. No sales pressure. Just a straight-up strategy chat.
Frequently Asked Questions
Everything You Want to Know About Bing Ads — Answered
Bing Ads — now officially called Microsoft Advertising — are paid ads that appear on Bing, Yahoo, AOL, DuckDuckGo, and the broader Microsoft Search Network. Yes, they're absolutely still relevant. The Microsoft Search Network handles over 900 million monthly searches globally, and Bing holds roughly 6–9% of the global search market. More importantly, Bing's audience tends to skew older, higher-income, and more desktop-based — a very valuable demographic for many businesses. Combined with LinkedIn audience targeting for B2B, Microsoft Advertising is a serious growth channel.
The core mechanics are similar — keyword targeting, bidding, ad auctions. But the key differences are: lower competition (fewer advertisers), lower CPCs (typically 20–40% cheaper for the same keywords), and unique targeting options like LinkedIn profile-based audiences. Bing also lets you import campaigns directly from Google Ads, making it easy to go multi-channel without rebuilding everything.
There's no fixed minimum, but we generally recommend a monthly ad spend of ₹15,000–₹30,000 to generate enough data for meaningful optimization. The good news? Because CPCs on Bing tend to be lower than Google, your budget often stretches further. We'll advise on a realistic starting budget based on your industry and goals during the initial consultation.
Absolutely — in fact, most of our clients run both simultaneously. We manage cross-platform campaigns and sync performance data so you get a holistic view of your paid search ROI. Running both channels also means you're capturing more search intent and reducing your dependency on a single platform.
We track what actually matters for your business — not just clicks. Depending on your goals, that means conversions (form fills, calls, purchases), cost-per-acquisition (CPA), return on ad spend (ROAS), quality score, and impression share. Every report we send explains what the numbers mean and what action we're taking based on them. No fluff, just results.